1. INTRODUCTION
Arcitae (“we,” “us,” or “our”) respects the privacy of its Users (“User,” “your,” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Arcitae Platform (the “Platform”) through our website at https://arcitae.ai/ (the “Website”) or Arcitae’s mobile application (the “App”). We provide software that helps professionals quickly find and share the insights, content, knowledge, and information they need to effectively carry out their duties. Arcitae is committed to protecting the privacy of its Users whose information is collected and stored while using the Arcitae Platform through our Website or App. This Privacy Policy is applicable to our Website, Platform, and all applications offered for sale to the public. PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND OUR POLICIES AND PRACTICES REGARDING YOUR INFORMATION AND HOW WE WILL TREAT IT. BY ACCESSING OR USING OUR WEBSITE, APP AND PLATFORM, YOU AGREE TO ACCEPT ALL THE TERMS CONTAINED IN THIS PRIVACY POLICY AND ACKNOWLEDGE AND AGREE WITH THE PRACTICES DESCRIBED HEREIN. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS AND USE OUR WEBSITE, APP AND PLATFORM. IF YOU HAVE ANY QUESTIONS REGARDING THIS PRIVACY POLICY, PLEASE SEND US AN EMAIL AT [email protected] WE DO NOT SELL YOUR PERSONAL INFORMATION, NOR DO WE INTEND TO DO SO. WE DO NOT GIVE ACCESS TO YOUR PERSONAL INFORMATION TO THIRD PARTIES EXCEPT TO SUBPROCESSORS TO ASSIST US IN THE PROVISION OF OUR SERVICES TO YOU.

2. WHAT INFORMATION DO WE COLLECT?
In addition to the personal information you provide at registration, such as your name, email address,, phone number, and professional details provided by you, we also collect information through third-party services that you connect to our Website, App, or Platform. Google Services – When you connect your Google account, we collect access to your Google Calendar to identify your booked events, access your Gmail to fetch attendee emails, and use Google Drive to access sales-related materials for generating insights. – These integrations help us extend the functionality of our Platform, allowing us to enhance service delivery and personalized experiences.

3. HOW DO WE COLLECT INFORMATION?
We collect information both directly and indirectly from you in several ways: – When you link or connect your Google account to our Platform, we access certain information as authorized in the permissions, such as your calendar details and documents stored on Google Drive. – Through the authorized use of Google API services, where we utilize secure, Google-approved methods for data access to ensure compliance and data protection standards are maintained. – Public and internal data source shared by you.

4. HOW DO WE USE YOUR INFORMATION?
The information we collect from Google services is used to: – Enhance functionality and interactivity of our Platform by integrating your Google Calendar, Gmail, and Google Drive data to provide contextual information and prepare for upcoming events or meetings. – Automate the process of gathering pertinent materials and correspondence which supports the sales and marketing strategies drafted on our Platform. – Leverage insights gained from analyzing content in your Google Drive, using advanced data processing techniques to tailor specific recommendations or strategies that best fit your professional needs. Geolocation and Equipment Information: – When connected to your Google account, we may also infer geolocation data indirectly from your calendar entries or email metadata, which provides insights about your location or the location of scheduled events, helping personalize and localize your interaction with our Platform.

5. COLLECTION OF GOOGLE USER DATA
Google Sign-In: To simplify the login process and to secure your access to our platform, Arcitae uses Google Sign-In. This service allows us to authenticate your identity and gives you the option to share certain personal information with us, including your name and email address. Google Calendar Access: Arcitae accesses your Google Calendar data to identify scheduled events. This includes viewing the calendar events and the details such as the timing, title, and attendees. Access to this information allows us to fetch attendee emails which are crucial for generating sales-related insights. Google Drive Access: We request read access to your Google Drive to access sales materials you have stored. This enables us to generate contextual insights relevant to your sales activities. Our platform utilizes Large Language Models (LLMs) to analyze the content of your documents safely and efficiently

6. Use of Data via Large Language Models (LLMs)
Data Utilization and Processing: At Arcitae, we employ advanced Large Language Models (LLMs) to process the data retrieved from your Google services (Calendar and Drive). Here’s how we handle and utilize your data: Contextual Analysis: Once we gain access to the sales materials on your Google Drive, our LLMs analyze the text and other content to produce contextual insights. This analysis helps in tailoring the sales strategies by providing personalized recommendations and insights based on the sales materials. Insight Generation from Meetings and Attendees: By accessing calendar data, including attendee emails, our LLMs perform a reverse email lookup and domain search. This process is designed to gather relevant background information about the participants, which can then be used to prepare more effective sales pitches and strategies. Security and Confidentiality: We ensure that the processing of data by our LLM technology is done with the highest standards of security and confidentiality. The insights generated are used solely for enhancing your experience on the Arcitae platform and improving sales outcomes. We do not share this processed data with any third parties without your explicit consent. Transparency and User Control. We believe in transparency and control when it comes to your data. You can review and manage your permissions at any time through your Google account settings. If there are any changes to the types of data Arcitae accesses or the way we use your data, we will update our privacy policy and provide you with a prompt to consent to these changes. For any questions or concerns about this policy or your personal data, please contact us at [[email protected]]. By using Arcitae’s services, you agree to the collection and use of information in accordance with this policy. We respect and value your data privacy, and our aim is to ensure your continued trust in our services and practices.

7. OUR COOKIE POLICY
Cookies are small pieces of text used to store information on web browsers. We use Cookies on our Website and App to help remember and process items in the shopping cart, understand and save your preferences for future visits, keep track of advertisements, and compile aggregate data about site traffic and site interactions to offer better site experiences and tools in the future. We honor Do Not Track signals and, if one is in place, we will not track, plant cookies, or use advertising. We allow third-party behavioral tracking and links to third-party web pages. Occasionally, we may include or offer third-party products or services on our Website, App, or Platform.

8. HOW DO WE PROTECT INFORMATION WE COLLECT?
Our Website and App are scanned to meet or exceed PCI Compliance. Our Website and App receive regular security scans and penetration tests, as well as malware scans, and use an SSL certificate as an added security measure.

9. DATA SECURITY MEASURES.
We have implemented measures to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. We are not responsible for circumvention of any privacy settings or security measures contained on our Website, App, or Platform. In the event of a personal data breach, we will notify you within seventy-two (72) hours via email and/or our Platform notification system.

10. DISCLOSURE OF PERSONAL INFORMATION
We may share Personal Information with contractors, service providers, and third parties to enable us to provide you with our Services. We may also disclose Personal Information: to comply with any court order, law, or legal process; to enforce or apply our Terms of Use or Terms of Service and other agreements; if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Arcitae, our customers, or others. Other Disclosure of Personal Information. We will disclose personal information (i) to comply with any court order, law, or legal process, including to respond to any government or regulatory request, (ii) to enforce or apply our Terms of Use or Terms of Service and other agreements, including for billing and collection purposes, (iii) if we believe it is necessary or appropriate to protect the rights, property, or safety of Arcitae, our customers or others, and/or (iv) if it is necessary or appropriate to protect the rights, property, or safety of Arcitae, our customers, or others, and this includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction. Third Party Disclosure. A. We do not sell, trade, rent, or otherwise transfer personal information to others, unless we provide you with advance notice. This does not include our hosting partners and other parties who assist us in operating our Website, App or Platform, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We do not provide non-personally identifiable visitor information for marketing purposes. CHOICES USERS HAVE ABOUT HOW Arcitae USES AND DISCLOSES INFORMATION A. Tracking Technologies and Advertising. You can set their browser to refuse some or all the browser cookies, but if you disable or refuse cookies, some parts of our Website may not be accessible or function properly. B. Disclosure of Users’ Information for Third-Party Advertising. Users can opt-out by (i) checking the relevant form when we collect the data; (ii) logging into the Website, App or Platform and adjusting their preferences in their account profile by checking or unchecking the relevant boxes, or (iii) emailing us their opt-out request at [email protected]. Users receiving promotional email can opt-out by sending a return email requesting to be omitted from future promotional email distributions. This opt-out will not apply to information provided by Arcitae for product purchases, warranty registration, or other transactions. C. Disclosure of User’s Information for Targeted Advertising. Users can opt-out by (i) checking the relevant form when we collect the data, (ii) logging into the Website, App or Platform and adjusting their preferences in their account profile by checking or unchecking the relevant boxes, or (iii) emailing us their opt-out request at [email protected]. D. Request for deletion of User’s Information. Users can request for their Personal Information to be deleted. Upon request, we will delete all of your Personal Information that we have collected on the user and will direct our Service Providers to also delete all of the users’ Personal Information. But note that if we do delete all of this Personal Information, the user will no longer be able to use our Services. E. Retention of User Personal Information. We will retain users’ Personal Information for a period of 36 months thereafter all the information will be deleted, permanently. If the user wishes to access, export or transfer any of this personal information , the request for the same should be made within the 36 months window.

11. GOOGLE ADSENSE AND GOOGLE ANALYTICS
Google, as a third-party vendor, uses Cookies to serve advertisements to Users on our Website, App, and Platform. Google uses first-party Cookies, such as Google Analytics Cookies, to compile data regarding User interactions with ad impressions and other ad service functions as they relate to our Platform. We currently use Google Analytics to collect and process certain Website usage data. To learn more about Google Analytics and how to opt-out, please visit [https://support.google.com/analytics/answer/181881?hl=en](https://policies.google.com/privacy/google-partners.) We may implement advertising features on our Website, App and Platform including: (a) remarketing with Google AdSense; (b) Google Display Network Impression Reporting; (c) Google Demographics and Interests Reporting; and (d) Google’s DoubleClick platform integration. We use these Cookies to compile data regarding User interactions with ad impressions and other ad service functions as they relate to our Website or App.

12. COPPA COMPLIANCE (FOR CHILDREN UNDER 13 USERS ONLY)
The Children’s Online Privacy Protection Act (“COPPA”) is a federal legislation that applies to entities that collect and store “Personal Information,” as the term is defined under COPPA, from children under the age of 13. We are committed to ensure compliance with COPPA. Our Website, App and Platform are not meant for use by children under the age of 13. Our Website, App and Platform do not target children under the age of 13, but we do not age-screen or otherwise prevent the collection, use, and personal disclosure of persons identified as under 13. If you would like to know more about our practices and specifically our practices in relation to COPPA compliance, please email us at [email protected]. IF YOU ARE UNDER 13, PLEASE DO NOT ACCESS OR USE OUR WEBSITE, APP OR PLATFORM CAN-SPAM ACT OF 2003 The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have businesses stop emailing them, and spells out penalties for violations. Per the CAN-SPAM Act, we will: not use false or misleading subjects or email addresses; identify the email message as an advertisement in some reasonable way; monitor third-party email marketing services for compliance if one is used; honor opt-out/unsubscribe requests quickly; and give an “opt-out” or “unsubscribe” option. If you wish to opt out of email marketing, follow the instructions at the bottom of each email or contact us at [email protected] and we will promptly remove you from all future marketing correspondences.

13. MODIFICATIONS TO OUR PRIVACY POLICY
Arcitae reserves the right to modify this Privacy Policy at any time. We will inform you of any changes by posting the modified version of the Privacy Policy on our Website, App, or Platform, or by other means within a reasonable period.

14. LIST OF THIRD-PARTY SERVICE PROVIDERS
Arcitae uses Amazon Web Services Inc. (North Virginia, US, and Mumbai, Asia Pacific) as its third-party service provider for the provision of services. Contact information can be found at https://aws.amazon.com/premiumsupport/knowledge-center/aws-phone-support/ For any questions or concerns regarding our third-party service providers, please contact us at [email protected].

15. COPYRIGHT INFRINGEMENT/DMCA NOTICE
If you believe any content on our Website, App, or Platform infringes on your copyright, written notification must be sent to our designated agent. CONTACT US For questions or comments about this Privacy Policy and our privacy practices, contact us at: Email: [email protected]

PLEASE NOTE
IF YOU USE OUR WEBSITE, APP, OR PLATFORM, YOU HAVE AGREED TO AND ACCEPTED THE TERMS AND CONDITIONS SET FORTH IN OUR TERMS OF USE OR TERMS OF SERVICE, AS APPLICABLE. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY OR OUR TERMS OF SERVICE, PLEASE DO NOT USE OUR WEBSITE, APP, OR PLATFORM.